After writing about the struggles of Gen X and Millennials in 2006's Generation Me, and the rise of society-wide obsession with self in 2009's Narcissism Epidemic, Dr. Twenge then set her sights on a new, decidedly different, group of young people.
A fitting moniker for those born from the mid-1990s to 2000s, "iGen"-- a term coined by the author, herself -- refers to a generation which has never known a world without the personal technology that has rapidly become a large part of our lives. A researcher with over two decades of experience, Twenge's work in iGen seeks to not only examine and