Dec 12, 2012
Who knew elegance required creativity? Matthew May reveals that “simple” is not always synonymous with “easy,” but the outcome is worth it. He shares a variety of truly elegant solutions found in nature, art, business, and more, each of which demonstrates four important traits: symmetry, subtraction, seduction, and sustainability. Sometimes it’s hard to distinguish between each of these characteristics, but his overall message is clear.
The four S’s are hardly a recipe for perfection, but they offer a springboard for problem solving. May explains that the first ideas we think of often