Ubuntu is a philosophy and principle of ethics rooted in African culture, similar to our Golden Rule. This book describes the story of an African student who introduced this concept to an American businessman. After explaining the history and the main principles of Ubuntu, the book focuses mainly on its application and benefits in a work environment and on personal reflection. Fundamentally, the philosophy focuses on people's allegiances and relations with each other and their sense of belonging to a greater whole. It is similar to the “Fish!” workplace management system, from a different cultural perspective than Seattle’s Pike Place market. Ubuntu is not, “I think therefore I am,” but rather “I am a human because I belong. I participate. I share.” A very interesting business read book.